Bet365 is one the largest gambling companies in the world.The group employs over 3,000 people and has over 21 million customers worldwide.The company is based in the United Kingdom.

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    Bookies oppose point-of-consumption tax in Victoria

    Australia’s online bookmakers are stepping up their efforts to sway government leaders in Victoria from adopting a point of consumption tax, local media reports. While supporters of the point of consumption tax say it would “level the playing field” for gambling operators in the country, an industry group of Australian bookmakers is calling it a […]

    More than 120 operators confirmed for Betting on Sports 2017

    More than 120 operators, 75 top level affiliates and 80 suppliers will be joined by some of the biggest sports organizations in Europe at this year’s Betting on Sports conference, held from September 12-15. Among the 120 operators at #boscon2017 will be the recently merged Paddy Power Betfair, a premium sponsor of the event, and […]

    Paysafe share price down after short seller report

    Payment systems provider Paysafe saw its shares tumble on Tuesday after a short-selling firm Spotlight Research claimed it was enabling illegal gambling and Chinese capital control evasion, local media reports. The short seller pointed out that Paysafe’s largest customer, Bet365, which represents around 50 percent of its earnings, is operating a business that appears to […]

    O’Farrell heads Racing Australia, Conroy leads new gambling lobby

    Former NSW premier Barry O’Farrell has been appointed the chief executive of Racing Australia, local media reports. Mr O’Farrell will replace Peter McGauran as the head of the horse racing industry’s peak body on an annual salary of A$350,000. Mr O’Farrell was most recently known for his inquiry for the federal government into online betting, […]

    Corporate bookies call foul over in-play betting monopoly

    Australia’s corporate bookmakers have been up in arms over the latest changes to the Interactive Gambling Act, which they claim give Tabcorp and Tatts Group free reign over in-play betting. According to a joint letter sent by Australia’s bookmakers in early November, the latest IGA amendments included a measure that would effectively give the Tabcorp-Tatts […]

    Online betting companies tie-in with retailers

    Punters will soon be able to “top up” their online betting accounts at convenience stores and services stations, following a deal between retailers and Emerchants, local media reports. The top-up service will be available at “independently owned petrol stations, convenience stores and newsagents,” with online gambling companies William Hill and Bet365 already signed up for […]

    N.T. licensed bookmakers to cease in-play betting

    Northern Territory licensed bookmakers will soon be required to cease offering in-play betting through “click-to-call” systems in an attempt to “head off future action by the federal government,” local media reports. The ban will affect foreign-owned bookmakers who have been offer­ing online in-play betting including William Hill, Sportsbet, Bet365 and Unibet. According to The Australian, […]

    Bet365 guilty of luring customers with “free bets”

    Australia’s Federal Court has found Bet365 guilty of luring new punters with a false “free bets” offer between March 2013 and January 2014, local media reports. The online gambling giant has been hit with a A$2.8 million penalty for failing to prominently display the conditions, which included that, in order to receive the $200 free […]

    Asia Gaming Awards winners announced

    The final winners in the Asia Gaming Awards were announced last night at a stunning Gala Dinner and Award Ceremony held at The Venetian Macao. The Asia Gaming Awards, hosted by Asia Gaming Brief in association with G2E Asia and The Innovation Group, recognized the best of the best in ten Award categories spanning the […]

    CrownBet fined for illegal advertisements in NSW

    Australian wagering operator CrownBet is to be fined more than $20,000 for illegal betting advertising in NSW, local media reports. Liquor and Gaming NSW said that on Thursday last week, the Crown Resorts betting arm was convicted on five counts of publishing advertising that offered inducements for NSW residents to gamble. The company pleaded guilty […]

    Live betting on sports online banned until next Australian federal election

    Online betting on live sports will be banned until the next federal election, local media reports. The in-play betting ban means that bookmakers offering the “click to call” and other live betting systems, including William Hill, Ladbrokes and Bet365, will be shut down. According to The Australian, the government has not yet decided whether it […]

    Australian online punters could top up at convenience stores

    Sports bettors may have a way to ‘top up’ their gambling accounts at local Australian convenience stores and supermarkets following talks between retailers and prepaid card company, Emerchants, according to Sydney Morning Herald. Up to 4,500 stores across the country could be fitted with an “EachWay” top-up system, a cash load system that predominately caters […]

    Tabcorp seeks tougher penalties for breaches of gambling law

    Tabcorp has called for a civil-penalty regime for breaches of gambling law, with companies, directors and executives subject to fines, according to a submission to a government review on online gaming seen by The Australian. The ASX-listed company has said that the Australian Federal Police’s recent failure to investigate three British firms offering in-play betting […]

    Steep rise in pre-tax profits for Bet365 in fiscal 2015

    Bet365, the online betting firm that also owns Stoke City football club, announced a 26.4 percent rise in pre-tax profits to £410.2m for the year ended 31 March 2015. Revenues were up 15 percent to £1.47 billion ($2.22 billion) after amounts wagered on sport rose by a third to exceed £34 billion ($51 billion). In-play […]

    bet365 awarded a Sports Betting licence by the Malta Gaming Authority

    The Malta Gaming Authority  has granted a Class 2 Remote Gaming Licence to bet365, a leading online gaming operator providing sports betting, casino and poker type games. A spokesperson for bet365 said: “Due to the regulatory developments in various operating territories, bet365 decided that in addition to the remote gaming licences held by our existing […]

    Ladbrokes takes down Quickcall service in Australia amid crackdown

    U.K. bookmaker Ladbrokes had taken down its Quickcall feature in Australia following a crackdown by federal agencies, local media reported. The service allows in-play bets to be placed through a mobile device with the click of a mouse as long as the phone’s microphone is activated. As such, the service appears to circumvent Australian legislation […]

    Bet365 (Australia) to adopt controversial ‘click to call’ service

    Bet365 (Australia) is the latest online bookmaker to adopt the controversial ‘click to call’ wagering service, which is currently being investigated by Australia’s Federal Police with regards to breaching live betting regulations. The operator follows Ladbrokes Australia and William Hill, which implemented the wagering mechanism in April. Both operators have stated that ‘click to call’ […]
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    India, Japan eyed as key emerging markets

    Uncertainties caused by instability in Cambodia and the Philippines has prompted operators to search for new markets, with India and Japan top of the list.

    Asia’s online brands struggle to make European impact

    When 188Bet announced its withdrawal from the UK and Irish markets in March, it was the latest in a long line of Asia-facing operators to back away from Europe’s highly-regulated igaming jurisdictions.

    Genting sees strong online growth, says U.K. main focus

    Genting says its U.K. licensed interactive business will remain the focus for its online gambling push, despite a recent headline grabbing tie up with online gaming company bet365 in New York.

    The power of content

    The Asian online gambling industry is on the cusp of major change. A growing number of markets are moving towards regulation and licensing, competition amongst operators is hotting up, and players are becoming savvier and expect more from the brands and sites they engage with. Traditional models are no longer enough and companies need to find more engaging ways of engaging with players. Content marketing is one option

    Online operators go local to grab Asian market share

    Localization is fast becoming a key battleground for online operators looking to expand across fast-growing Asian markets. While online gaming is still a long way from reaching maturity in Asia, consumers in the region’s grey markets are becoming more discerning and less likely to accept an English-only dot com website. Market leader bet365 now offers its website in 18 different languages, while SBOBET supports a range of Asian languages, including Chinese, Japanese, Korean, Thai, Indonesia, Burmese and Vietnamese. 

    Point of sale tax to eat into online revenue

    Australian operators are concerned a point of consumption tax introduced in South Australia may go national, which they say could potentially render the wagering industry unprofitable. The measure is an attempt to tax money where it is actually earned, effectively preventing online companies from enjoying tax arbitrage by basing their operations in a low tax state while offering their services across the country.

    Into Africa? Betting on an untapped gambling frontier

    Home to over one billion people, making it the second most populated continent, Africa is generating growing interest as one of the world’s great untapped gaming frontiers. Although casino gambling makes up the bulk of the market at present, growth in internet usage and in particular mobile, is expected to lead to a boom in online gambling. While some of the European majors have already ventured in, some experts say Asian investors may have an edge when it comes to their business approach. 

    Australia online review may deal winning hand to European newcomers

    A federal review of how Australia regulates online gambling could have major implications for a number of operators - both European and Australian - when it reports back later this month. It will serve to define exactly how to expand Australia’s limited regulatory framework. Among the issues under the spotlight are the prohibition of in-play betting online, advertising regulations and how unlicensed offshore operators are dealt with. 

    China, S. Korea top eSports tables as gambling hits mainstream

    eSports, once the preserve of eager young video gamers, is crossing into the mainstream to become one of the fastest-growing sectors of the online gambling market.Boutique research house, Eilers Research, recently estimated the size of the global eSports gambling market at more than a quarter of a billion dollars this year. It expects that figure to balloon to more than $23 billion by 2020. And much of that growth is likely to be in Asia, which already leads the market in terms of players. 

    Experts warn against short-term fixes in Australia online review

    Following months of controversy over “in-play” bets and growing offshore wagering, the Australian government has said it will launch a review of the country’s online gambling act. Industry experts are calling on the government to avoid short-term fixes and over regulation and instead to focus on the rapidly evolving nature of the sector and the technology that drives it.  

    Will operators score with Premier League partnerships?

    The first full season of Premier League football since the United Kingdom’s point of consumption (PoC) taxation regime was introduced in November kicked off this month, and fears that PoC would drive many Asia-facing operators away from the British market appear to be unfounded.Asia-facing operators will adorn the shirts of a quarter of Premier League teams for this upcoming season. Mansion (Crystal Palace and Bournemouth), Dafabet (Sunderland), (Watford) and TLCBET (West Bromwich Albion) all have primary shirt sponsorship deals with clubs, while a further two operators, Bet365 (Stoke City) and Betway (West Ham), do business in several Asian countries. A number of other operators have secondary sponsorship deals with teams, such as Bodog’s official Asian betting partnership with Arsenal.