China Outbound and Tourism Association Institute (COTRI)

    COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.COTRI is a privately organised, independent institute registered in Germany. In addition to the head office in Hamburg, Germany, COTRI has a Chinese office based in Beijing and more than 20 COTRI Country Partners located in countries around the world, providing local services in more than 50 countries.COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt, a sinologist and professor for international tourism management with more than 35 years of practical and academic experience in Chinese tourism.COTRI’s main goal is to enable private companies and public institutions all over the world to offer successfully high quality travel, tourism, and leisure services for Chinese visitors according to their specific expectations and demands.

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