Ladbrokes Australia


    Launched in September 2013, is the Australian arm of the UK gaming giant Ladbrokes plc., whose origins date back to 1886.The company employs over 15,000 people across the UK, Ireland, Belgium, Spain and Australia. They also have a physical presence in Europe, with over 2,800 retail-betting shops. is one of thirteen tailored betting websites operated by the parent company. Ladrbokes plc is publically listed and trades on the London Stock Exchange.As a means of entering Australia, Ladbrokes purchased, a Brisbane-based bookmaker that was itself launched in February 2012. and operate using identical markets and odds. The only differences are the template designs and sign up promotions. Both services are licensed and regulated by the Norfolk Island Gaming Authority.


    Dean Shannon

    Dean Shannon stepped down as CEO of Ladbrokes Australia in September 2016.

    Paul Cherry

    Paul Cherry is the CEO of Ladbrokes Australia. Cherry replaced Dean Shannon, who stepped down after serving as CEO of Ladbrokes Australia in September 2016. Paul Cherry was previously the operator’s chief operating officer.

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