According to Juniper Research, a UK mobile commerce analysis firm, mobile gambling is set to rise to more than $100 billion by 2017, driven by better smartphone and tablet user experiences, affordability and convenience, and Aristocrat is ready. Aristocrat chief executive, Jamie Odell, said recently,
“Intuitively, that’s where my heart says we should be moving to: to the future.” Leaving aside the fact that it is impossible to move anywhere but towards the future, Aristocrat is investing big money in assessing how mobile can be used both in and outside the casino, in social, and as a management tool for operators. Mr Odell thinks that real money online gaming will grow as more governments around the world allow casino games on the internet. Aristocrat’s mobile content is already being monetized in Europe.