LeTou CEO Paul Fox said he believes betting revenue in Asia could be “on a par” with the FIFA Football World Cup Final, should the Chinese men’s basketball team play against the USA at the Tokyo Olympics this summer.
Fox made the comments in an interview with Gambling Insider.
“With the upcoming Olympic Games taking place in an Asian time zone, we will expect monstrous traffic during the basketball competition in particular,” he said.
“If the Chinese national team played the star-studded USA team then we could see revenue on a par with the Fifa Football World Cup final.
“Time zones are always critical whatever the sporting event, as live betting makes up a huge number of the bets we receive. We expect to receive a much higher volume of bets at Tokyo 2020 than we did at the 2016 Olympic Games in Rio.”