Australian online betting groups focus on marketing


Australian online betting operators, excluding Tabcorp and Tatts, spent A$90 million ($93 million) last year on marketing, especially sponsorships, according to their trade group. The figure was revealed during a parliamentary inquiry into gambling and sports sponsorship that is to conclude with a report next month. The seven-member  Australian Wagering Council said that the share of Australian bets going to offshore operators unlicensed in the country had falled to 13.8 percent in 2011 from 37.7 percent in 2003. Sports betting operators are  expected to generate A$400 million in revenue this year.