Cashless casino gaming to give rise to airline-style loyalty: JPM

Cashless gaming

J.P. Morgan analysts expect the rise of contactless, digital wallets in casinos will give rise to loyalty programs akin to the airline industry, which will see payment reward programs centered around major casino brands. 

In a note released on Tuesday, the analysts also note that the rise of cashless gaming works hand-in-hand in our new social distancing world.

“COVID-19 presented a catalyst for paperless payment mediums, with contactless methods becoming increasingly common. We believe the recent consumer behavioral shifts towards cashless payments will be the new norm (at least to some extent).”

The contactless payment and deposit space for both land-based and igaming are expected to exceed $80 billion by 2025.

Related Articles

Don Carducci

Interview with Don Carducci: How suppliers are filling revenue gaps [video]

Don Carducci, Equity Research Senior Analyst for J.P.Morgan Australia shares his insights with Asia Gaming Brief asia editor Felix Ng discussing the impact this year has had on Australia’s operators and gaming suppliers, but more importantly, how suppliers have been adapting to the new normal, including the adoption of new models, diversification and new markets.
Business up, but operators wary of spending

Business up, but operators wary of spending

Revenue and sentiment amongst Australia’s slot venue operators has improved significantly, though many are still wary about loosening the purse strings to pay for new products, according to an annual slot machine survey from J.P. Morgan.

Slot operators more optimistic as revenue improves

Operators of Australia's slot parlours are more optimistic about recovery now than in July, as revenues have improved, according to J.P. Morgan's 11th annual slot survey.

JP Morgan warns on Macau stocks until VIPs return

Gambling on pent-up demand and hopes that the big rollers would return, analysts at J.P. Morgan made a bet on the gambling capital of the world. They are now cutting their losses.
JP Morgan teams up with AGB to launch EGM survey

JP Morgan teams up with AGB to launch EGM survey

JPMorgan Australia has partnered with Asia Gaming Brief and Forecast Australia to launch the 11th edition of its Annual Slot Survey, which takes the pulse on EGM trends across Australian gaming venues. The JPMorgan survey will uncover EGM market trends, the competitive landscape, analysis of Australia’s leading EGM manufacturers, and uncover the key consumer behaviors […]