Melco Resorts & Entertainment, formerly known as Melco Crown Entertainment announced today that its flagship resort, City of Dreams, will rebrand the existing Hard Rock Hotel to “The CountDown”.
The name change is expected to take effect from July 2017 until March 31, 2018 with a countdown clock timed to the unveiling of a new phase of development of City of Dreams.
April 2018 will mark the opening of Macau’s new landmark: Morpheus, a new iconic luxury hotel designed by the late Dame Zaha Hadid, which will also bring a feast of amazing restaurants, new retail space, as well as a new gaming area. Alongside the opening of Morpheus, The Countdown Hotel will commence its ultimate rebranding journey.
According to a press release from Melco Resorts & Entertainment, “The Countdown Hotel will celebrate the great achievements of City of Dreams, inviting guests to discover the resort’s world-class offerings, from The House of Dancing Water, to its Michelin-starred restaurants and exciting shopping experience featuring the largest shoe salon in Hong Kong and Macau.”
Mr. Lawrence Ho, chairman and chief executive officer of Melco Resorts & Entertainment said, “We are now counting down to the best ever City of Dreams: a resort that will take our guests where no one has taken them before, redefining what a modern integrated resort has to offer.”