IGT has adapted its business to the new normal to deliver business growth for our customers. During 2020 we continued with gaming innovation, new system updates and additions as well as growing our electronic table games portfolio. In 2021 we will be launching many of these innovations, including a series of new, locally-developed links as well as new hardware for our future products.
Given the pressures COVID has put on operators’ businesses, they are now looking for new technologies to help them adapt and grow. So, there has been strong adoption of IGT’s ADVANTAGE® Intelligent Bonusing products, which enable casinos to deliver targeted bonuses floor-wide or for specific player types – all set by the operators to drive greater patronage and player loyalty.
Operators also need to offer bonuses to players during a play session, and market directly to the player’s mobile phone while on the casino floor. Plus, venues want to be able to identify hot, as well as new, players in real-time so they can proactively enrol un-carded players. These are all features of IGT’s Mobile Host product – offering the best on-the-go solution.
From the players’ perspective, they’re seeking greater recognition and reward for their play. They’re also expecting greater ease and convenience when it comes to engaging with loyalty programs and transferring funds between the gaming machines and paying for entertainment in the property. This is even more so in Asia than in other parts of the world. IGT’s Resort Wallet product is the perfect solution for these players.
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.