Pragmatic Play teams with 32Red to tap U.K. market

Pragmatic Play teams with 32Red to tap U.K. market

Pragmatic Play, a leading content provider to the igaming industry, has partnered with well-established brand 32Red to take its proprietary and third-party slots offering live across the UK market.

The operator’s audience now has access to Pragmatic Play’s robust portfolio of igaming content, including popular slot titles The Hand of Midas, Book of Kingdoms and Book of Tut.

Owned by Kindred Group, 32Red is one of the UK’s most recognised gaming operators, offering the latest casino and slots entertainment along with a wide variety of table games.

Pragmatic Play’s latest deal further expands the studio’s presence in Europe, following hot on the heels of a series of high-profile commercials with leading providers like Betway, Kindred Group and EGT Digital.

Bhotesh Maheshwari, Vice President of Commercial Strategy and Operations at Pragmatic Play, said: “32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand.

“Our portfolio offers operator partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where this relationship takes us.”

Adam Newnham, Commercial Operations Manager at 32Red, said: “We are extremely excited to launch Pragmatic Play’s immersive content on as we continue to expand our offering of games at 32Red. 

“We expect Pragmatic Play’s content to go down a treat with our audience and look forward to a successful collaboration moving forward.”

Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.