This week, Moscow will host the 11th annual conference and exhibition, Russian Gaming Week. Presentations over the course of the program will be dedicated to bookmaking with the respect to the new legislation and preparation to the football World Cup 2018.
Among the speakers are lawyers, betting shop managers and advertising specialists.
What should bookmakers learn before the World Cup 2018? How to improve the effectiveness of the bookmaker’s office with the help of reasonable planning and motivation? These issues will be covered by the business coach for the betting shops representatives and the head of the training center UB | CONSULTING Elena Rasskazova.
In a similar topic, Sergei Efimenko, operations director at BetConstruct will discuss the development of successful businesses. He will look at bookmaking as a sector for investment and share his practical knowledge.
Benji Cherniak, a successful entrepreneur and the current head of Don Best Sports will present a case on creating a highly profitable and fully legal products and discuss prospects for sports in Russia.
Head of Bingo-Boom Konstantin Makarov has also prepared a report on the interaction between betting and e-sports. Among other things, he will reveal the reasons for interest in esports and its growth in popularity.
The topic of effective advertising campaigns will be covered by Julia Nemtseva, the managing partner at AdConsul and a member of the Expert Council of the Federal Anti-Monopoly Authority on advertising legislation. The expert will review betting amendments and prospects related to them.
Unconventional advertising campaigns for betting clients, contrastive analysis of digital tools, common mistakes that occur when working with internet platforms will be presented by Ilya Kotlikov, the head of betting department at Sports.ru and Tribuna Digital, while the topic of advertising, will be covered by Leonid Paramonov, a representative of a satellite TV operator NTV-Plus.
Vyacheslav Fedorov, the Director of Development at BookingTennis will be talking about interactive bet transactions. Among other issues, the audience will learn which payment systems are better for providing data to the tax service.
Finally, gaming industry lawyer Mariya Lepshikova will talk about the latest laws on betting. Mariya will explain why not all market players are ready to pay deductions for sports, which advertising options are available to bookmakers and who will profit from them.