The mobile wagering marketing in Australia is estimated at a total of $3 billion and Tabcorp has the lion’s share with about 33 percent. William Hill
is in second place with around 22 percent, and Tatts only responsible for about 5 percent. Mobile betting has grown 163 percent since FY 2013, driven by increased smart phone penetration and improved user experience. The growth is coming from both an increase in the total market size as well as better margins for operators, a trend that is expected to continue. Overall, the wagering market in Australia grew 3.8 percent in the last 12 months, with Tabcorp increasing its market share by 140 basis points, while Tatts’ share remained stable at 17.6 percent, despite the benefits of a full year of operations of its Tote Tasmania acquisition.