As the Covid-19 crisis descended upon, first, China, then the world, the six Macau operators have not been idle in their CSR efforts, in spite of the mandated casino closures and reopenings under difficult economic conditions.
The coronavirus came down like a hammer blow on Macau’s gaming industry, but the six operators remained core players in the local community, needing to step up in the time of greatest need.
There has been some variation in the approaches that the six operators have taken, including differences in the degree to which they have publicized their respective CSR activities. It is not clear that there has been much coordination between them.
Nevertheless, at the initial stage in late January and February, it would seem that all six operators pledged about MOP20 million (US$2.6 million) to mainland China to assist its efforts to combat the coronavirus—made in coordination with the Liaison Office of the Central...
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.