Thursday, July 29, 2021
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Unibet charged with illegal gambling adverts

Australian wagering company Unibet has been convicted of posting three illegal gambling advertisements in November 2020, with court-imposed fines totaling $48,000.
Online Advertising, pachinko

Online advertising most effective in drawing pachinko patrons

A new survey finds that online forms of advertising are now becoming more effective than traditional print advertising in drawing customers to Japan’s pachinko parlors, especially the young.
Pachinko, Japan

Pachinko machine ads returning to Japanese TV after a decade

Beginning on April 1, viewers of Japanese commercial television stations may see something that hasn’t appeared in over a decade--advertisements of the pachinko machine industry.

Shambala casino under investigation for deceptive advertising

The local authorities in Primorye are conducting an investigation of the recently opened Shambala casino on the grounds that some of its advertising may be deceptive in the sense that it didn’t note conditions for a series of discounts, etc.

Malaysia regulates electronic advertising of gambling industry

The Communications and Multimedia Content Forum of Malaysia has issued industry guidelines to provide clarity on certain advertisements, including a provision that advertisements directly encouraging any form of gambling are not acceptable.

Asian online market evolves but slowly

The conditions prevalent in the markets of East Asia mean the evolution of a more recreational online player base is following a different path to how it occurred in Europe and suppliers need to be aware of changing patterns of behaviour.

Tabcorp to appeal ASB decision on TV spot

Tabcorp says it will appeal a decision made by the Advertising Standards Board (ASB) against a TV advertisement for the TAB mobile app, which...

VRC uses fashion to attract Chinese

The Victoria Racing Club is treading carefully following the Crown arrests in China as it rolls out its first big marketing push into the...

Tripp calls for calm on blanket advertising ban

CrownBet chief, Matthew Tripp has warned against a blanket ban on gambling advertising, warning it could cause more harm than good. "We need to a...

10Bet launches Euro 2016 UK ad campaign

Online betting platform 10Bet is getting ready to make a deep impact on a crowded UK marketplace with an aggressive advertising campaign built around...
AGE, australasian gaming expo

Australasian Gaming Expo (AGE) 2022

The Australasian Gaming Expo (AGE) is the place to see new products and services, network, attend thought-provoking seminars, seek business partners and generate sales....
life after pogos

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia’s online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar - Acquiring and Retaining iGaming Customers

Acquiring & Retaining iGaming Customers

In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.

Esports BAR Cannes

G2E Asia 2021

AGBriefings, June, 2021, Resorts World Las Vegas

Asia Gaming Briefings – June 2021 Edition

For this edition of our magazine, we focus on Southeast Asia, with a particular look at the Philippines. The country’s casino industry has been among the hardest hit in Asia, with the integrated resorts in Manila’s Entertainment City having remained mostly closed to the general public since the beginning of the crisis last year.
Asia Gaming Briefings, april 2021

Asia Gaming Briefings – April 2021 Edition

In this April edition of Asia Gaming Briefings we take the pulse of how the North Asia jurisdictions of Japan, Korea and the Russian Far East have fared.
Agbriefings February 21

Asia Gaming Briefings – Feb 2021 Edition

The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.