Thursday, July 29, 2021
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Eldorado Resorts agrees to buy out Caesars Entertainment

Eldorado Resorts has reached a $17.3 billion merger agreement with Caesars Entertainment, in a deal which will create the largest US IR operator.

ESSA rebrands as International Betting Integrity Association

ESSA, a Brussels-based organisation focused on sports betting integrity, has rebranded as the International Betting Integrity Association with immediate effect.
Sands by night

What’s in a name?: Effective branding of casino properties

The role of branding in the marketing of casino properties has somewhat lessened in significance over the last two decades. One major reason for this decline in significance are the mergers and acquisitions which have gathered steam during this period. Yet, from the vantage point of the customer, branding remains as important as ever. I would go so far as to argue that despite the consolidation and the consequent rebranding of properties, it behooves casino operators to use the power of individual brands as a key ingredient in their marketing strategy.

MGM becomes official gaming partner of NBA

MGM Resorts has become the official gaming partner of the NBA after signing a multi-deal partnership in New York. As the exclusive gaming partner...

William Hill U.S. flooded by sponsorship deals: Reuters

UK-bookmaker William Hill says it has been ‘inundated’ with U.S. sports teams looking to do sponsorship deals, Reuters reports. The flood of interest comes...

NY Sullivan County casino to be rebranded under Genting name

Empire Resorts unit, Montreign Operating Co., said it has entered into an accord to use the name and logos of Genting and its Resorts...

Tak Chun unveils new corporate logo

Tak Chun Group, a gaming promoter in Macau, has launched a new brand identity, stressing the group is "trendy, honourable and yet international," as...

Amaya acquires Victiv; will launch under new “Starsdraft” brand

Amaya Inc. announced that it has acquired Victiv, a Texas-based daily fantasy sports site that offers players the opportunity to build a roster of...

Echo Entertainment proposes rebranding

Echo Entertainment has proposed to rebrand itself as The Star Entertainment Group in a bid to create a “single identity.” Pending approval from shareholders, the...

GCA to rebrand itself as Everi Holdings

Global Cash Access Holdings announced that its corporate name will change to Everi Holdings Inc. effective August 24, 2015.  The organization-wide rebranding, together with the...
AGE, australasian gaming expo

Australasian Gaming Expo (AGE) 2022

The Australasian Gaming Expo (AGE) is the place to see new products and services, network, attend thought-provoking seminars, seek business partners and generate sales....
life after pogos

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia’s online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar - Acquiring and Retaining iGaming Customers

Acquiring & Retaining iGaming Customers

In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.

Esports BAR Cannes

G2E Asia 2021

AGBriefings, June, 2021, Resorts World Las Vegas

Asia Gaming Briefings – June 2021 Edition

For this edition of our magazine, we focus on Southeast Asia, with a particular look at the Philippines. The country’s casino industry has been among the hardest hit in Asia, with the integrated resorts in Manila’s Entertainment City having remained mostly closed to the general public since the beginning of the crisis last year.
Asia Gaming Briefings, april 2021

Asia Gaming Briefings – April 2021 Edition

In this April edition of Asia Gaming Briefings we take the pulse of how the North Asia jurisdictions of Japan, Korea and the Russian Far East have fared.
Agbriefings February 21

Asia Gaming Briefings – Feb 2021 Edition

The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.